'I had been trying to find an identity that fit me. In an interview with Majestic Mess Designs, Poole said they created the flag because genderfluidity lacked a symbol and the term 'genderqueer' didn't exactly fit. Purple: Represents both masculinity and feminity The flag was created by JJ Poole in 2012 according to OutRight Action International. How often someone's identity shifts depends on the individual. People who are genderfluid don't identify with one gender, but rather their gender identity shifts between male, female, or somewhere else on the spectrum.